Boost

Boost runs immersive bootcamps for corporate teams and individuals from around the world. As the company expands into Mexico and Jordan, they needed to elevate their identity to match their vision to bring bootcamps to iconic, accessible locations around the globe.

When exploring locations for future expansion, a visual language began to emerge that was iconic and accessible, marrying aesthetic and core values. The system works across stills, motion and reels, and embeds CTAs for teams to request an org scan. On the site, a short reel leads with the places themselves, moving through the landscapes where programs run.