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PowerNotes
Bringing a new version of PowerNotes to market
Product vision
Go-to-market
Launch campaigns
Growth measurement
PowerNotes is a research workspace that keeps every source, annotation and idea in one place, ready to work with AI when the researcher is.
Work on PowerNotes began with the product vision and grew into a hands-on go-to-market role to launch the new version. The launch gave institutions and individual researchers a clear way in, supported by campaigns, content and measurement.
First principles03
Lead with value
A free AI Policy Generator helps educators draft a policy in minutes and opens the door to a conversation.
Learn and adjust
Watch how people respond and refine the offer, from a summer beta to a simple 14-day free trial.
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