Lead with the feeling
Open with the light, the car and the city before any details.
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San Miguel Motor Club
A home for car enthusiasts in San Miguel de Allende
Positioning
Membership
Art direction
Web
San Miguel Motor Club brings together automotive enthusiasts in the world's best city, with storage, maintenance, restoration, transport and sales, public and private events and long Sunday drives through the Mexican highlands.
The landing page introduces the club to its first members. It sets the tone with golden-hour photography, walks through each service, and ends with an invitation to apply for founding membership.
First principles03
Show the whole club
Present every service as one story, with the photograph changing as you read.
Invite the right members
Ask founding applicants whether they live in San Miguel, so the club hears first from its community.
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