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DX

Fractional Design Director for DX as it scaled its enterprise sales motion. I refreshed the brand to enterprise-grade, then built the design system to carry it — marketing, sales enablement, research publications, podcast, website, and product demos all speaking one visual language. The commercial maturity showed: Atlassian acquired DX in 2025.

Outcomes04
01

Brand elevated

Repositioned DX with an enterprise-grade identity built for buyer credibility.

02

One system

A unified design language across every customer touchpoint.

03

Sales armed

Website, white papers, and collateral built to close enterprise deals.

04

Acquired

DX was acquired by Atlassian in 2025.

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