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Chicago Bulls

A ground-up reimagining of the Bulls' digital fan experience. We interviewed more than a hundred people — ownership, operations, marketing, revenue, and fans around the world — to define the vision for a new bulls.com, then extended it into VIP and Premium portals for season ticket holders and a reimagined Bulls Kid Nation. One coherent ecosystem across core, premium, and youth fans — and engagement moved across the board.

Outcomes05

100+ interviews

Ownership to global fans — the research that set the vision.

New bulls.com

Experience principles, content strategy, and platform direction for the flagship.

Premium portals

VIP and season-ticket-holder experiences refreshed alongside the core.

Kid Nation

Youth engagement reimagined as part of one ecosystem.

Engagement up

Measurable lifts across the board after launch.

Next / 09

Doejo